Mrs. Butterworth’s and Cream of Wheat to Review Mascots and Packaging

Two additional CPG brands reevaluate their roles in systemic racism

the cream of wheat logo on the left and the mrs butterworth's logo on the right
Two additional CPG brands are reconsidering their mascots. Cream of Wheat, Mrs. Butterworth's
Headshot of Lisa Lacy

Both hot cereal maker Cream of Wheat and syrup brand Mrs. Butterworth’s have confirmed they’ve initiated packaging reviews in the wake of PepsiCo’s bombshell announcement on Wednesday that it would retire Aunt Jemima after 131 years.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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