InfoSum and Throtle Link Up to Create Decentralized Ad ID Solution
Data privacy firms could challenge industry leader LiveRamp
AT&T's Xandr took a minority stake in InfoSum earlier this year.
InfoSum and Throtle, Pixabay
As the third-party cookie’s imminent demise sparks new ideas, data firms InfoSum and Throtle have teamed up in hopes of selling marketers on a way to use first-party data to target consumers while keeping information private.
