InfoSum and Throtle Link Up to Create Decentralized Ad ID Solution

Data privacy firms could challenge industry leader LiveRamp

throtle infosum logos
AT&T's Xandr took a minority stake in InfoSum earlier this year. InfoSum and Throtle, Pixabay

Key insight:

As the third-party cookie’s imminent demise sparks new ideas, data firms InfoSum and Throtle have teamed up in hopes of selling marketers on a way to use first-party data to target consumers while keeping information private.

Ethan Wu is an intern on Adweek’s media team. He is also a rising senior studying economics at Cornell University.