Demandbase’s Integration with Marketo Brings Better Targeting to ABM

The rollout will hit Q2 of 2019, according to Demandbase

Customers will also be able to launch account-based ad campaigns with Demandbase directly from Marketo. Demandbase

Demandbase is beefing up their account-based marketing through an official collaboration with Adobe’s Marketo platform, the company announced today. The team-up promises to bring flexibility to the B2B marketers and will enable ads to be delivered at a scale with razor-sharp targeting.

@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.