Discovery Joins On Addressability, Widening Its Advanced TV Offerings

Scale is key for networks building out addressable advertising capabilities

Discovery Inc. on a TV
Discovery Inc. will now be selling addressable ads across the footprint of Comcast, Cox and Charter. Discovery Inc, Unsplash

Key insight:

Discovery Inc. has become the second media company to join On Addressability, the addressable advertising consortium founded last June by Comcast Advertising, Cox Media and Charter’s Spectrum Reach.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.