Do Apple’s Updated Developer Guidelines Hint at the Future of Its IDFA?

It now allows app developers to send promotions via push notification

Apple iPhone with Apple logo behind it
The developer guidelines previously stated that push notifications 'should not be used for advertising, promotions, or direct marketing purposes.' Getty Images
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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