Everything Marketers Need to Know About the California Consumer Privacy Act

There's still confusion in the industry over CCPA, which goes into effect on Jan. 1

The California attorney general's guidance on how his office would enforce CCPA and interpret the law has done little to ease concerns. Illustration: Trent Joaquin; Source: Getty Images

For companies tasked with addressing issues of data compliance, the California Consumer Privacy Act has been a moving target.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.