Facebook Audience Network to Go Bidding-Only for iOS in Q2 2021

The transition was accelerated by impending updates to iOS 14 preventing it from collecting IDFAs

Apple's iOS 14 is forcing Facebook Audience Network to speed up a move to bidding Apple

Facebook responded to impending changes in Apple’s iOS 14 operating system by saying Friday that its Facebook Audience Network mobile application monetization platform will exclusively use bidding to fill ads in iOS apps beginning in the second quarter of 2021.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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