Facebook Estimates That It Drove 100,000 Poll Worker Sign-Ups

Over 1.7 million people clicked its in-app notification

Facebook also offered free ad credits to state election authorities Facebook

Facebook said over 1.7 million people clicked on the notification atop News Feed in its flagship mobile application to see information on volunteering as poll workers with their respective state authorities, estimating that this activity resulted in roughly 100,000 people signing up.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.