Facebook Rolls Out Tool to Help Businesses Comply With California Consumer Privacy Act

The social network will implement a transition period through July 31

Facebook will process information about people in California as a business’ service provider - Credit by Dmytro Yarmolin/iStock
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Facebook introduced Limited Data Use, a new tool that helps businesses on its platform comply with the California Consumer Privacy Act.

The social network said in a blog post that when a business elects to use the feature, Facebook will process information about people in California as that business’ service provider, meaning that it will limit how that information is processed as specified by state-specific terms.

Facebook added that businesses may notice an impact on their campaign performance and effectiveness when using the Limited Data Use tool, and their retargeting and measurement capabilities will also be limited.

The social network will implement a transition period, which will last through July 31 for most of its business tools, and it will automatically limit how it uses data that businesses send through those tools about people from California.

After July 31, businesses must activate Limited Data Use in order for this to happen, but if they do so during the transition period, it takes effect immediately.

More details are available here on Limited Data Use and which business tools it supports.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 23, 2020 https://stage.adweek.com/programmatic/facebook-rolls-out-tool-to-help-businesses-comply-with-california-consumer-privacy-act/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT