Facing Regulatory Pressure, Google Outlines Its Ad-Tech Fees for Publishers

The digital ad giant takes roughly a 30% cut

Image of the Google logo under a hand holding a smartphone
Google controls roughly 30% of the digital advertising market. Getty Images

Google has laid out some of its ad-tech fees as it faces increased scrutiny from regulators looking into the company’s dominance in digital advertising.

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@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.