Finding the Right Takeaways From CCPA for Brands

Consumers are fed up, and marketers need to make changes to accommodate

An image of the state of California
Privacy compliance is here to stay, and it’s in everyone’s best interest to truly comply. Getty Images

The California Consumer Privacy Act (CCPA) was signed by California Governor Jerry Brown on June 28, 2018. That should have been a wake-up call for the advertising industry. The CCPA officially went into effect on Jan. 1, 2020 and that should have been the next wake-up call for the industry.

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@richraddon Rich Raddon is the co-founder and co-CEO of Zefr.