Global Advertising Market Expected to Recover in 2021

The latest predictions from Magna include an $11 billion drop in ad revenue for media owners in 2020

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The Covid-19 pandemic will have long-lasting effects on international ad spend, according to Magna's latest forecast. Getty Images

The Covid-19 pandemic will continue to negatively affect the advertising and media industries through the end of this year as consumption habits and marketing budgets change, but the ad market is expected to recover in 2021.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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