Google Ad Manager to Offer First-Price Auctions, Simplifying Programmatic Buying

The industry's largest platform is offering more options to users

Google is not the first to offer first-price auction options via its ad exchange. Google

First-price auctions are coming to Google Ad Manager in a move that is reflective of the industrywide cry for greater simplicity in the murky world of programmatic buying.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.