Google Ads Revises Policies to Curb Discriminatory Practice
Credit, employment and housing providers are prohibited from targeting campaigns based on sensitive categories
Google claims the latest policy update announcement is not a direct reaction to the ongoing racial injustice protests.
Getty Images
Google Ads, Google’s advertising platform, is updating its policies to prevent marketers who promote credit, employment and housing services from targeting customers based on a number of sensitive categories. This follows an initiative with the U.S. Department of Housing and Urban Development to curb such targeting.
