Google Sees Big Potential in Audio for Marketers and Publishers

The ad giant is pushing the use of audio in ad tech for marketers and publishers

Google first added programmatic audio to DV360 in 2018. Google

August 6, 2020

Google is making digital audio advertising, a fast-growing medium, a larger part of its offering to marketers and publishers.

Andrew Blustein

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.