Concerns Mount Over Google’s Privacy Proposals

Once the cookie is gone, will anyone be invited to play in Chrome's Privacy Sandbox?

As the government scrutinizes its search business, the wider Google organization is faced with a quandary. Google, Getty Images

Google Chrome has a 70% market share, making it one of the dominant platforms of the internet. That means its withdrawal of support for third-party cookies in 2022 is a fundamental reboot for the entire online ecosystem.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
@Lucy28Southern lucinda.southern@adweek.com Lucinda Southern is Adweek's media editor.
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