Inside Google Chrome’s Privacy Sandbox Proposals

Initiatives include an identifiability study to balance privacy and ad targeting, plus post-cookie attribution

Chrome users will be able to delete cookies without losing first-party data. Source: Google
Headshot of Ronan Shields

Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the 1990s.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.