Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward

The industry is racing against a 2-year countdown

Google with cookies in place of the letter O
Phasing out support for third-party cookies will affect everyone in the digital media industry. Sources: Google, Getty Images
Headshot of Ronan Shields

Talking points:

Some are calling it the “cookie-pocalypse.” Others see it as a new dawn for the $565 billion global ad industry. What’s certain is that Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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