Google Marketing Team Admits Keyword Blocking of ‘Coronavirus’ Was Too Broad

Advertising and search giant pledges to spend $100 million in marketing dollars with news organizations

Google says it's "well" on the way to reaching its goal of spending $100 million in marketing with news organizations by the end of this year. Google

Google’s marketing team conceded today that it had been “too conservative” in including “coronavirus” on its list of blocked terms earlier this year as the Covid-19 pandemic spread. The $1 trillion company pledged to spend $100 million in advertising to support news organizations this year.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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