Google’s Onerous Balancing Act Between Privacy and Profit

Searching for a way to placate regulators while not throttling ad tech

a man holding a giant lock
Google is attempting to strike a balance between privacy and continued financial growth. Sources: Getty Images, Google

Key insights:

Google’s parent company Alphabet is in a rare and potentially precarious position: It must answer growing public calls for privacy while placating governments eager to maintain market competition, all while continuing to impress Wall Street with its growth.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.