Google’s Onerous Balancing Act Between Privacy and Profit
Searching for a way to placate regulators while not throttling ad tech
Google is attempting to strike a balance between privacy and continued financial growth.
Sources: Getty Images, Google
Key insights:
- Google may have had an ulterior motive for revealing YouTube's advertising revenue.
- All this comes as Google faces potential antitrust scrutiny.
- The search giant maintains a belief in the ad-supported internet.
Google’s parent company Alphabet is in a rare and potentially precarious position: It must answer growing public calls for privacy while placating governments eager to maintain market competition, all while continuing to impress Wall Street with its growth.
