Social Pro Daily

Google Reorganizes YouTube Measurement Program

Advertisers can more easily search by services

The YouTube Measurement Program debuted in 2017 Google/YouTube

By David Cohen

April 20, 2020

Google made some tweaks to how it categorizes partners in the YouTube Measurement Program, and it welcomed partners that are new to the program overall or to specific categories.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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