How Ad Tech’s Identity Was Rattled in 2020

The Trade Desk's mar-cap surpassed Ford's this year, but beware Apple and Google's stranglehold on ad tech

2020—what a year—one that many will be glad to see the back of. But it’s also one that will haunt the ad-tech sector well into 2021, and potentially well beyond that.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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