How Google’s Upcoming AdX Changes Could Affect Media Buys
Auction overhaul prompts a sigh from buyers as possibility of another tech tax looms
Google's latest AdX changes come amid an ongoing privacy crackdown from multiple regulators.
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Last week, Google announced it would move to block certain contextual information from its programmatic trading platforms. The move effectively amounts to a tech tax hike, but some hope it will lead to more household brands sponsoring news content.
