How the Ad Industry Is Lobbying the Corridors of Power

Political changes could usher in new national privacy laws, preventing a state-by-state patchwork

Elected representatives and industry players debated the issues this week at the IAB Policy Sumit. IAB, Getty Images

The prospect of an incoming Democratic presidential administration alongside the new-look composition of both Congressional chambers has leaders in the marketing industry pondering what the next four years will hold for them.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.