How The New York Times Is Adapting to Life Without Third-Party Cookies

The publisher rolls out its own first-party data marketplace

new york times logo on a pink and yellow lined background
The New York Times prioritizes direct-sold over programmatic advertising.

Advertising remains a minority interest for New York’s paper of record, but the Times still wants to take greater control over its digital offering. All this comes at a time when automated ad trading is preparing for a seismic overhaul as the publisher evaluates ad-tech vendors for privacy credentials.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.