How Top CMOs Navigated Pandemic Messaging
Brands spoke with Forbes at NewFronts about their experiences
(Clockwise, from top left): Forbes editorial communities director Jenny Rooney spoke with Marisa Thalberg, Lowe’s; Melissa Grady, Cadillac; and Kenny Mitchell, Snap, about their marketing efforts.
Forbes
The coronavirus pandemic and social unrest have put a new onus on conversations between chief marketing officers and publishers to lure advertising dollars to their media properties, as well as to shape those brands’ messaging in a way that feels relevant and authentic to the times.
