Apple Will Delay Rollout of Part of iOS 14, a Relief to App Developers

They must obtain permission to track users starting early next year, rather than fall

The announcement ends weeks of speculation. Apple

Apple ended weeks of speculation today by announcing it will delay part of its iOS 14 rollout, which will begin later this month. Part of the update includes asking app developers to seek consent from users for third parties, aka app monetization partners, to access their data. Now, Apple says that new feature will be delayed until next year.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.