Independent Ad Tech Is Poking Holes in Google’s Dovekey Proposal
Who will be the trusted, independent gatekeeper?
The tech standard was debated at last week's W3C meeting.
Trent Joaquin/iStock/Google
The third-party cookie doomsday clock is now at 15 months, and the ad-tech industry is still at loggerheads over finding a viable replacement for the backbone of web advertising.
