Inside the Collapse of Ad Tech’s ‘Once in a Lifetime’ Merger

After a year of regulatory scrutiny and the ravages of a pandemic, the Taboola and Outbrain merger is no more

The Outbrain and Taboola logos
The pair failed to restructure an earlier deal which would have seen Taboola make a $250 million payment. Outbrain, Taboola

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","widget_id":"600eea34f1868","num_posts":0,"vertical":"programmatic"}