Iris.TV Grows Its Contextual Video Marketplace for a Post-Cookie World

Ad-tech firm integrates Comscore data into its platform

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Connected TV revenue is projected to hit $8.9 billion this year. Iris TV

Key insights:

With more ad dollars set to flow into connected TV (CTV) and third-party cookies on their way out, one ad-tech company is bolstering its contextual targeting abilities for digital video.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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