John Hodgman the PC Is Back for Apple; How Wrangler Became Cool Again: Wednesday’s First Things First

Plus, Nielsen changes the addressable TV advertising game

Hodgman, a writer and actor, portrayed Apple's "I'm a PC" character from 2006 to 2009. Apple

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@JessZafarris Jess Zafarris is an audience engagement editor at Adweek.
@lgranatstein Lisa Granatstein is the editor, svp, programming at Adweek.