Jukin Media Gets Creative With CTV Ad Offerings

Content owners diversify their products in the face of heavy competition from distributors

CTV viewership is quickly on the rise, and the pandemic has accelerated the trend. Kacy Burdette

Marketers are rushing into the fast-growing connected TV space, where publishers facing competition from distribution partners are starting to offer more unique ad products.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.