After the Cookie, Kochava and LiveIntent Bet on First-Party Data

Companies integrate identity products to help media players

LiveIntent claims it has the largest email hash-to-cookie database, and Kochava has the largest equivalent with MAIDs. Kochava, LiveIntent

The ad-tech industry’s largest players have called time on third-party cookies, the historic common currency that has enabled online ad targeting and measurement for over 25 years, prompting an industrywide scramble to prepare for what’s next.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.