LinkedIn Beefs Up Its Virtual Events Offerings for Company Pages

The professional network added new ways to promote awareness and generate leads

Over 200,000 Virtual Events have been hosted on LinkedIn since their May debut LinkedIn

LinkedIn introduced Virtual Events for company pages in May as a way to help make up for the cancellation of in-person events due to the pandemic, and Tuesday, the professional network added new features to help bolster those Virtual Events. David Cohen is editor of Adweek's Social Pro Daily.