LinkedIn Provides a Peek at the Inner Workings of Its Ads Auction Process

The professional network said relevancy to members is a key factor in whether they are shown ads

The ads that win auctions on LinkedIn are the ads that drive the most value to both members and advertisers LinkedIn

LinkedIn shared a primer Monday on how the ads auction process works on its platform.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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