Looking at 4 Major Ways GDPR Has Altered the Marketing Landscape

Some aren’t taking it seriously, but it’s not worth underestimating

A cloud surrounded by stars with phones, computers, music notes and more floating around it.
GDPR will also surely become more ingrained in how marketers operate, just like data has become an industry necessity. Getty Images

A year has now passed since GDPR took effect in the EU, ushering in the most sweeping data privacy protections in a generation and transforming the global marketing and tech space in ways both predictable and unforeseen.

@dominikmatyka Dominik Matyka is a board member and chief advisor of DMEXCO.