The Markets Welcome US Voters’ Split Election Decision

Experts predict a climate of light-touch regulation, paving the way for consolidation

The market cap of The Trade Desk, a demand-side platform, is currently around three times that of agency holding groups, on average. Getty Images
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While the outcomes of both the U.S. presidential and Congressional elections are in no way a foregone conclusion, current indicators point to a split government with the Democrats likely to control the White House and Republicans narrowly keeping hold of the Senate.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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