Ad Tech

Media Rating Council Accredits Google’s Ads Data Hub

Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Moat by Oracle Data Cloud, Nielsen completely switched over

Ads Data Hub is the Google-owned video site’s cloud-based, privacy-centric measurement and analytics solution YouTube

By David Cohen

January 14, 2021

Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic), rendered and viewable video ad impressions and TrueView views generated via the Ads Data Hub user interface and application-programming interface.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Recommended articles
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":365,"since_time":"d","until_qty":365,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}
You Might Like

The Innovation Boom That Will Power Audio Advertising in 2021

By Pandora

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

The Performance Marketer’s Guide to Elevating ROI

By Nielsen

Leaders From GroupM, MediaLink and More Discuss Using AI to Better Understand and Engage Customers

By Janna Ritzcovan Synovec