Mobile Ad Firms Location Sciences and Blis Locked in Defamation Dispute

Allegations of campaign manipulation surface as data practices increasingly come under the spotlight

Location Sciences claims Blis has manipulated data it provides marketers. Blis, Location Sciences

Two mobile advertising firms are locked in a dispute, with Location Sciences alleging that Blis Global sold manipulated data to marketers.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.