Mobile Measurement Company Adjust Is Buying a Bot-Finding Startup to Combat Digital Ad Fraud

Unbotify is the firm's second acquisition in 2 months

Unbotify analyzes web traffic to differentiate human and bot traffic. Getty Images

Adjust, a mobile measurement and fraud prevention company, has acquired a startup to improve its fight against digital ad fraud.

@martyswant Marty Swant is a former technology staff writer for Adweek.