NBCUniversal Forms Deeper Partnership With FreeWheel for Digital-Like Tactics

Another Comcast step to unifying video offerings and linear TV

NBCUniversal and FreeWheel are both owned by Comcast. NBCUniversal, Getty Images

NBCUniversal is taking another step in unifying the way it sells its linear and digital inventory through a deeper technical integration with its sister company FreeWheel.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.