Opendorse Prepares Its Social Activation Platform for an Influx of College Athletes

New core products Deals, Monitor will debut this year, prior to the NCAA’s January vote on names, images and likenesses

Monitor will provide oversight and protection to ensure that deals accepted by athletes are with credible parties Opendorse

Social media activation platform Opendorse is revamping its product line in anticipation of welcoming new clients from the college athletic ranks next year. David Cohen is editor of Adweek's Social Pro Daily.