Oracle to Shutter Third-Party Data Services in Europe

News comes amid refocus on first-party data and just weeks after $10 billion GDPR lawsuit

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The company has been notifying clients of the upcoming changes set to kick in Sept. 15. Oracle

Oracle will stop offering third-party data targeting services across Europe beginning next week, as the software giant continues its first-party data strategy and faces a multibillion-dollar class-action lawsuit alleging General Data Protection Regulation violations.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.