Pew Research Center: Most US Adults Don’t Think Social Networks Should Allow Political Ads

77% of respondents were against the use of microtargeting as part of the process

38% of Republicans and independents who lean Republican believe social platforms should allow political ads, compared with 15% of Democrats and Democrat leaners anton_novik/iStock

A new study from Pew Research Center found that 54% of adults in the U.S. believe social media companies should not allow political ads, while 77% believe those platforms’ use of data about their online activities to show them political ads is not very or not at all acceptable.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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