A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV
Premium brands and local political groups were duped, according to Pixalate
All of the apps suspected of fraud listed Monarch Ads as one of their monetization partners.
Photo Illustration: Trent Joaquin; Sources: Roku, Getty Images
Key Insights:
- CTV's infancy means little transparency or standardization.
- CPMs on CTV average $25, so the margins are higher for fraudsters.
- Roku sees more than half (59%) of CTV programmatic inventory.
Roku has yet again found itself at the center of an ad fraud scheme that likely cost premium brands and political advertisers upwards of seven figures, according to new research from Pixalate.
