4 Things Marketers Should Keep in Mind About Podcast Advertising

It's an effective to reach new fans, but has room to improve with targeting and measurement 

Forrester reports a 52% year-over-year growth in the podcast advertising space. Getty Images

It’s no secret that the podcast advertising market is exploding. Brands like Spotify have made massive investments in the space this year, and market research company Forrester reports a 52% year-over-year growth.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.