Roku Touts Flexibility to Woo Ad Dollars From Linear to Streaming

Platform kicks off virtual NewFronts by unveiling new ad unit

Roku

Key Insight:

Roku is putting its updated ad platform, OneView, at the center of an upfront pitch that emphasizes the flexibility of over-the-top (OTT) marketing.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.