Samsung’s Smart TV Inventory Now Available Programmatically

SpotX tapped as the initial monetization partner as linear and digital continue to merge

a man watching a giant TV
Samsung is among a handful of smart TV makers bolstering their ad offerings. Getty Images

Slowly but surely, television ads are being bought and sold digitally, with some of the biggest brands from the consumer electronics industry making their way into ad tech.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.