Sleeping Giants Co-Founder Sees Natural Language AI as Next Step in War on Disinformation

Activist and agency veteran Matt Rivitz on his next project

Photo of Matt Rivitz and the Sleeping Giants logo
Sleeping Giants founder Matt Rivitz says programmatic is as full of fake news as ever. Matt Rivitz, Sleeping Giants

Matt Rivitz, co-founder of the advertising activism org Sleeping Giants, spent the months leading up to the coronavirus pandemic trying to reimagine what an ad network could be. Partnered with a non-governmental organization, the agency veteran wanted to formulate a more ethical version of the business model he sees as profiting off of misinformation and hate.

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@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.