Smaller Companies Still Aren’t Sure What to Do When Third-Party Cookies Go Away

They have until January 2022 to figure it out

Publishers like The Telegraph are swearing off third-party cookies ahead of Google Chrome phasing them out in 2022. Source: Getty Images

While large agencies and major publishers build out their first-party data solutions in preparation for the deprecation of third-party cookies, smaller companies say they’re still unprepared.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","widget_id":"600eea34f1868","num_posts":0,"vertical":"programmatic"}